Blog
Why relevance, context trump attention
‘A’ word gives us the right answers to the wrong questions.
Indie agencies are hot right now. Should you start one?
“The rise of the Indie” agencies. The headline is everywhere, the panels are everywhere and I’m here for it.
How to Be a Cookie-Less Media Planner Who Rejects Cookie-Cutter Media Plans
This story was first published in LLB Online
How long should a meeting last?
When you book a meeting, how long do you book it for? More importantly, how do you decide that?
What Yogurt and Marketing Inflation Have in Common
This story is originally published in 2022 on LLB Online.
How does the meal kit industry gain post-pandemic traction?
This story was first written for Report on Marketing in 2022.
How to build your analytics dream team
This story was written for The Canadian Marketing Association.
The pandemic provides an important reminder of how advertising can actually help society
This story was written for The Message. You can read the original article here.
The risky business of media margins
This story was written for Media In Canada. Read the original article here.
What if advertisers were willing to pay people to view their ads?
This story was written for The Message. You can read the original article here.
Marketers: We Don’t Need More Data!
This story was written for the Canadian Marketing Association. You can read the original article here.
The Red Menace is real
Or Why Netflix is the biggest threat to Facebook, Google and Digital Advertising.