About

We believe that marketers should be business leaders. 

That is why our strength comes from our people. We hire and train current and future business leaders. Each person has a unique lens and a sharp understanding of the business language. So that we can help you represent your craft in your boardroom.

Our Team

Mo Dezyanian

Mo Dezyanian

President

“I was the kid who skipped cartoons to watch the commercials, so my passion for the industry runs deep. After a career producing results for brands like Nike, Popeyes, BMO, Mattel, Oxfam Canada, Royal Conservatory of Music and many more, I founded Empathy Inc. My enjoyment of giving back to the industry and fostering new talent had also led me to the development of CMA’s Chartered Marketer Media Elective and teaching media at various colleges. In my spare time, I enjoy writing, preferably with an actual pen, on actual paper!”

Vittoria Natarelli

Vittoria Natarelli

Director

“As a people person and strategist, I lead Empathy’s book of business as well as teach marketing at Centennial College and George Brown College. In my spare time, I dabble with pastels and keep up-to-date with every aspect of the Zeitgeist through my favourite social media app, Tiktok.”

Jacqui Butterworth

Jacqui Butterworth

Media Strategist

“I find the ‘sweet spot’ between research and gut feel to develop a media strategy that delivers on client’s objectives. I then share that vision with our media partners to bring it to life.”

Tania Hemdev

Tania Hemdev

Associate Media Buyer

“A Media Buyer by profession and a Video Creator by passion. I love telling my experiences through vlogs and spend most of my time outside work, building my YouTube channel which now is a family of 27K.”

Giuliana Bandiera

Giuliana Bandiera

Graphic Designer

“I run a graphic design studio in Toronto, as well as teach a variety of dance classes to young students. During my free time I like to hang out with my family, read, and rewatch GIlmore Girls.”