Research

Empathy_MealKit_Report

Cooking By The Numbers:
Niche opportunities for Meal Kit services as the economy re-opens

Pre-Covid, the struggling subscription-based meal kits sector relied on the young and time-starved upper-middle class.
Then, the pandemic changed everything. Going out overnight was not an option. When you’re stuck at home and have more time and money, an assisted supper becomes a much-appreciated “Something to Do.”
Now once again, the industry is under threat as the economy recovers and consumer confidence rises. What will it take to persuade Canadians of their importance? Find out in our second survey of the series “Opportunity in Crisis”

Opportunity in a Crisis: Canadians Upgrade their Education

COVID-19 has accelerated multiple years of change into a single year in the education sector. More than a year into the pandemic:
  • Online classes have become more available
  • Job satisfaction has dropped
  • Middle class disposable income has increased

    What does that mean for Canadian Universities and college? How should they adjust their marketing to speak to the Canadians who are storming to upskill and re-skill? Our latest research answers some of the most pressing questions on the topic.

Breaking the CMO-CFO Language Barrier

Determining marketing budgets is one of the most critical tasks of the CMO. It brings them closer to the CFO than at any other time in the business cycle.
But there can be tension between marketing and finance.
To uncover how these roles work together, we’ve asked Canadian CMOs and CFOs about their budget-setting practices.
Find out the top 5 things to consider when setting, justifying, and approving marketing budgets this season.